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This Book gives a real life examples of the different theories and practices used by leading companies. And it is also intended to give the best business strategies in hotel chains. Contents 1. Concept of a strategy 2. Competitive strategies 3. Diversification versus specialization 4. Vertical integration 5. Horizontal integration 6. Diagonal Integration 7. Acquisitions and mergers 8. Strategic Alliances : The Case of joint venture 9. Franchise contracts 10. Management contracts 11. Leaseholds and ownership 12. Branding 13. The Internationalization-globalization of hotel chains

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